Are you making the most out of your online advertising dollars? If you are focusing entirely on either SEO or pay Per Click advertising (PPC), then you probably are not. These two are not mutually exclusive. In fact, they work best when combined.

When you have a successful Seattle SEO Campaign and also have some Adwords ads out there, you can have your link above the fold several times. What does this do? It increases your traffic, because it helps build trust with the average Internet user.

When someone is searching for a Seattle area business that offers what you offer, and they see not only organic search engine results, but also the sponsored links, they are more apt to click on your link over your competitors. Your presence is simply more visible.

Just how effective is the integration of PPC and SEO? Take a look at this chart:

As it shows, sites that used both SEO and PPC campaigns received over 90 percent more clicks. Interestingly, these clicks still seem to come primarily from the organic links, not the PPC links. In a case study involving one of our clients, for example, only 12 percent of the increase in traffic came from PPC links. This means that there was a minimal increase in the budgeted amount spent on online advertising when adding PPC Campaigns, yet a tremendous increase in clicks.

Not only that, but orders and actions both increased by close to 45 percent. That is substantial for online marketers. If you are not using PPC in conjunction with your organic results, you are losing out on nearly half of all possible orders you could be getting online. In another study, companies that had both SEO and PPC links that appeared simultaneously saw an increase in profits between 4.5 and 6.2 percent.

As you work to position your Seattle area business as the area leader in your industry, you must take advantage of every possible online marketing option. If you are focusing all of your efforts on building an SEO campaign, you could be missing out on substantial profits from Pay Per Click. By using both, you will be in the best possible position to maximize your ROI on your online marketing efforts.

SEO stands for search engine optimization, and it involves incorporating key phrases into your dental website in order to make sure you are one of the top results on popular search engines such as Google and Bing. SEO optimization will transform your dental website into one that is easily found by area residents who are looking for dental services.

Hiring an Seattle SEO company that will optimize your website and ensure that you are one of the top results in Internet search engines, is the best way to beat out your competition. From there, you can watch your business grow each day as people can quickly and easily find your services. While you may have traditionally purchased expensive print advertisements in local publications such as newspapers and the yellow pages, you may find it more worth your time and money to invest in SEO marketing. Seattle SEO prices are typically less expensive than traditional print ads, and will result in a better return on your investment — so in that case, it’s a win-win.

Of course, as a local dentist office that values customer feedback and opinion, it is important to remember that SEO does not negate the need for quality service. It is important to continue the quality service that you have always provided for your clients, so that they will continue to recommend your business to their friends, family and coworkers. While SEO can easily drive new customers to your business, it is still up to you to continue to provide the best services in town so that you will continue to receive word of mouth referrals and recommendations.

Seattle Dental Marketing has never been easier. In these times where everyone has access to the Internet wherever they go, it is important to make sure that you are utilizing the Internet to its fullest extent. By incorporating SEO optimization into your website, you will find your business will quickly go viral.

What Is Pay Per Click?
Pay per click is a form of advertising wherein you pay when someone clicks on your link. Every time this happens, you have about a 50/50 chance of making a purchase or having a customer add your site to his or her favorites list. Simply paying for the ad to be viewed, which can be quite pricey on a high traffic website or print publication, does not guarantee any clients will visit your sites.

Benefits of Seattle Pay Per Click Campaigns.
As part of our Seattle SEO services, we offer pay per click campaigns, because we believe that they offer a significant benefit to our clients. One of these benefits is the ability to test results.

When you order an ad in a magazine, unless you put something you can track in that ad, like a coupon, you have no way of monitoring its success. With pay per click advertising, you can track your success easily. The tracking programming allows you to see which ad campaigns are the most successful, which products have the most appeal and even which keyword campaigns are driving traffic to your site. This, in turn, helps you adjust and perfect your SEO strategies.

These ad campaigns also have a higher conversion rate. Prospects who use a search engine to find their products are 50 percent more likely to make a purchase than those who found a product through another form of advertising.
Pay per click campaigns are simple to set up and give you fast visibility. All you have to do is choose your keyword and bid on it, and you will be instantly visible on the search engines. Our service is designed to help you do this more effectively.
Finally, and most importantly, pay per click campaigns offer a high return on investment. Your results will be fast, and they will be good results too. If you are still in the process of perfecting your SEO plan, which can take some time, a strong pay per click campaign can help draw traffic while you wait.

We believe in offer our clients well rounded services, and that is why we offer Seattle Pay Per Click ad campaigns in addition to our SEO Seattle services. This advertising venue is fast, effective and simple, making it a valuable asset to your business.

Top Marketing Agency is proud to announce our success with increasing traffic up to 500% in our Seattle SEO division.  With our Full Service On-Page and Off-Page SEO businesses can expect to dominate their market on the search engines, gain market share, increase leads and most importantly increase their companies bottom line.

We implement customized SEO solutions using our state of the art technology to streamline the process. This approach allows us to:

• Increase your profit
• Lower your overhead
• Increase the “Top of Mind Awareness” of your customers
• Gain market-share from your competitors
• Track your results with transparent reports and analytics

We just had another successful press release today with multiple first page placements on the Search Engine Organic Results and Google News!  Press releases are part of our overall SEO strategy and can really help boost online traffic, launch new products, services and specials and get the latest company information to the masses.  Check out our press release on how Seattle SEO Increases Website Traffic By 500%.

Feel free to contact us for a free website analysis consultation.  Just fill out this form and let us know how we can best help you and your business succeed online.

Whether you’re a small business looking to build your initial online presence, a medium sized business looking to compete with Google Places local search or a large corporation looking for a full E-Commerce SEO solution, our services are designed to focus on obtaining the best ROI for your company.  Our core focus is to help your business dominate the SERP’s (Search Engine Result Pages), increase your leads and increase your profits.  Our strategy is simple, transparent and affordable.

With over 10 years internet marketing experience, our staff has streamlined the SEO process to ensure the best results are obtained in the shortest time-frame possible.  Regardless of the competitiveness of your industry, we are confident we can help you obtain top search engine results within a 90 day period.  With 100′s of competitive terms ranked in the #1 position of Google and 1,000′s of top 10 Google keyword results, we have the proven experience to get the job done!

We’ve spent many hours developing free state of the art systems to keep you up to date on the latest trends in internet marketing.  To keep up to date on our services and the industry trends, like us of follow us.   Also, feel free to contact us directly for a free marketing analysis, where we can provide a free consultation to see if our services can help your business.  Our consultative approach will guarantee you walk away with some great free advice.  In addition to the SEO Seattle and Seattle Web Design for local Seattle businesses, Top Marketing Agency serves businesses across North America.