How to Make the Most Out of PPC Marketing in Lynnwood
Posted on December 4, 2018
Are you getting the most “bang for your buck” from your advertising dollars? If you are focusing entirely on a single online platform like SEO or reputation management, you are probably not. PPC marketing in Lynnwood and SEO are not mutually exclusive. They actually work better when combined or with other marketing programs.
Having a profitable SEO campaign and some Adwords advertisements increases your traffic because it builds trust with the average internet user. Browsers will not only see organic search results but also sponsored links. When this happens, they are more likely to click on your link rather than that of a competitor. You have more visibility and remain fresh in the minds of browsers.
Studies have shown that websites using both SEO and PPC gained over 90% more clicks, and most of those are organic and not from pay-per-click. Not taking advantage of PPC in addition to your organic results means that you are losing up to half of all potential online orders. Companies that utilized PPC and SEO links that showed at the same time increased profits from 4.5-6.2%. Don’t you want this for your business?
As you continue to grow your brand and your company locally and across the country (or globally), it is important to take advantage of all possible marketing strategies, including PPC marketing in Lynnwood. Focusing on search engine optimization alone, while it is certainly an effective and necessary marketing technique, can reduce your profit potential. Use both and reap the benefits! Contact the marketing strategists at SEO Seattle at (206) 279-3440 to discuss your current marketing campaign and to see how you can increase your ROI by changing up your marketing plan.