Why You Need a Responsive Web Design

Why You Need a Responsive Web Design

Posted on March 5, 2015 

Responsive Web DesignDuring the past decade, mobile devices have rapidly and surely penetrated into our daily lives. For internet users, the smartphone boom presents a more convenient alternate opportunity to use the internet. With a large majority of the world’s population using smartphones to surf the internet and make important decisions, businesses have started to stand up and take notice. Modern business websites, therefore, are faced with the need to render and display perfectly across a variety of display sizes, resolutions, and platforms. Creating separate mobile-friendly websites is no longer cost-effective or indicative of a consistent usage experience. Locally, the solution is to build a responsive web design in Everett, in which Top Marketing Agency can assist with.

What is Responsive Web Design?

Responsive web design is a design philosophy, which uses varied techniques and tools to ensure that websites render optimally and consistently across devices. It has repeatedly been referred to as “device-agnostic” design. There are no multiple URLs. The same URL is used to serve design and content, but in a way which is “responsive” of the device being used to access the website. Common tools in use are HTML5, CSS3 and JavaScript.


Businesses who invest in responsive web design are able to provide their customers with a more uniform, consistent usage experience irrespective of their devices choices. Responsive websites also open the floodgates for new business, by being accessible to the rapidly growing percentage of people worldwide who exclusively use their smartphones and tablet devices to access the internet. It is also a potent marketing tool, with numerous advantages when it comes to search engine optimization.

Flexible and reliable, responsive web design is a philosophy that has found a growing supporter base of late, and more and more businesses are using these techniques to increase their customer base, invite more revenue and leverage the smartphone boom to their advantage. If you want to join the responsive web design in Everett bandwagon and take your business website to the next level, you can find the right people for the job at Top Marketing Agency. Call today at (206)279-3440 and introduce your website and company to an entire new mobile customer base.


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