Benefits of Using a Pay Per Click Campaign
Posted on March 12, 2012
If you are looking for a fast, affordable and effective way to market your business online, you want to look at setting up a Seattle Pay Per Click campaign. When added to a successful optimization program, this type of advertising can greatly increase your bottom line, offering an excellent return on investment.
What Is Pay Per Click?
Pay per click is a form of advertising wherein you pay when someone clicks on your link. Every time this happens, you have about a 50/50 chance of making a purchase or having a customer add your site to his or her favorites list. Simply paying for the ad to be viewed, which can be quite pricey on a high traffic website or print publication, does not guarantee any clients will visit your sites.
Benefits of Seattle Pay Per Click Campaigns.
As part of our Seattle SEO services, we offer pay per click campaigns, because we believe that they offer a significant benefit to our clients. One of these benefits is the ability to test results.
When you order an ad in a magazine, unless you put something you can track in that ad, like a coupon, you have no way of monitoring its success. With pay per click advertising, you can track your success easily. The tracking programming allows you to see which ad campaigns are the most successful, which products have the most appeal and even which keyword campaigns are driving traffic to your site. This, in turn, helps you adjust and perfect your SEO strategies.
These ad campaigns also have a higher conversion rate. Prospects who use a search engine to find their products are 50 percent more likely to make a purchase than those who found a product through another form of advertising.
Pay per click campaigns are simple to set up and give you fast visibility. All you have to do is choose your keyword and bid on it, and you will be instantly visible on the search engines. Our service is designed to help you do this more effectively.
Finally, and most importantly, pay per click campaigns offer a high return on investment. Your results will be fast, and they will be good results too. If you are still in the process of perfecting your SEO plan, which can take some time, a strong pay per click campaign can help draw traffic while you wait.
We believe in offer our clients well rounded services, and that is why we offer Seattle Pay Per Click ad campaigns in addition to our SEO Seattle services. This advertising venue is fast, effective and simple, making it a valuable asset to your business.