Helpful Pointers for Reputation Management in Lake Stevens
Posted on October 23, 2018
As a business owner, whether your company is massive, a small storefront or only has a virtual presence, you cannot neglect to initiate an active campaign for reputation management in Lake Stevens. Ignoring problems does not make them go away – they just get worse and more prevalent. Not only that, you want to draw customers to you, not take away the ones you already have and could potentially have.
Here are a few pointers to steer your company in the right direction toward effective reputation management:
- Create a presence on all relevant websites and social media outlets. Depending on the industry, there are some that are better than others. A little bit of research here goes a long way.
- After you start social media and other accounts, it is essential to have regular posts to encourage customer interaction.
- Both your brand and your products or services are critical. Developing websites, social media profiles, and materials for your brand AND your products/services will offer the most exposure
- Business owners, executives, and founders whose names are synonymous with that of the company should have their own profiles, as well.
- Have a blog established for each website associated with your company. Developing engaging content that readers look for and are eager to read is beneficial.
- Consider that negative feedback could highlight some areas where your business could improve, so always listen to your customers.
- If you or someone at your company has treated a customer badly, for whatever reason, apologize. Offer solutions to solve the problem and to ensure that it does not happen again.
- Try to avoid arguing with a customer online and take the higher road. Allowing your customers to vent and explain their side of the situation can sometimes alleviate the issue.
Investing in a robust program for reputation management in Lake Stevens, can offer the proper guidance needed to protect your online reputation. Consult the pros at SEO Seattle at (206) 279-3440 and take charge of your online reputation.